Brighid Riordan is chief executive officer (CEO) of Nsight and its subsidiaries including Cellcom, the sixth-largest wireless carrier in the United States.

Over her 24 years with the company, Brighid has developed a passion for the brands, people, technology and stories embodied by the family of companies she works for and is motivated by the good they infuse into local communities. As VP of Innovation, prior to becoming CEO, she focused on leveraging Nsight’s core competencies and assets to create new revenue streams based on the company’s excellence in facilities-based and wireless technology and creating regional-specific solutions for businesses and consumers while providing extraordinary customer care.

Brighid serves on the Board of Directors for CTIA, the national wireless association. She is Vice President of the Cellcom Green Bay Marathon after serving on the board over the past 20 years and as president for ten of those years. Brighid is a Green Bay Area Chamber of Commerce board member and executive committee member. She serves on the board of directors for Camp Tekakwitha, on Associated Bank’s advisory board and is a trustee on the Chancellor’s Council of Trustees for UWGB. Brighid earned her MBA from St. Norbert College in May 2020.

Rick Brooks serves as Nsight's chief technical officer. In this role Rick is charged with the design and engineering of Nsight's network, as well as overseeing construction, field operations, tower operations and the company's network management center. 

Rick joined the Nsight family of companies in 2009 as a senior network transmission engineer and was promoted to network transmission manager in 2010 and senior network transmission manager in 2013. He became director of transport and routed networks in 2014, assuming responsibility of the engineering aspects of the network. In 2019 Rick was promoted to senior director of engineering, overseeing RF engineering, network transport and network engineering. In this role, Rick's teams focused building a network with virtually unlimited capacity and maximizing network performance to meet the growing data needs of our customers and preparing our network for 5G. 

Rick graduated from Milwaukee School of Engineering with a B.S. degree in electrical engineering and has been in the telecom industry since 2000. 

Mark is strategic projects officer for Nsight. Mark is a graduate of St. Norbert College and Northeast Wisconsin Technical College (NWTC). He has been with the company for more than 39 years, most recently serving as CEO from 2018-2021.

Mark is currently chairman emeritus and on the board of directors for the Competitive Carrier Association (CCA).  He also currently is on the Greater Green Bay YMCA Board of Directors and their business committee, serves on the St. Willebrord Parish Finance Council, and is on the Greater Green Bay Habitat for Humanity family selection committee. He was the recipient of the NWTC Distinguished Alumni Award in 2016. Mark has previously held various roles in numerous organizations, including serving on the board of directors for the Civic Symphony of Green Bay and Greater Green Bay Habitat for Humanity, president of the Packerland Chapter of the Institute of Management Accountants, president of the Tri-County Optimist Club and chairperson of the WSTA Accounting Committee. Mark is also a graduate of the Leadership Green Bay program.

As chief human resources officer, Susan advises the officer group on strategic human resources initiatives and has helped move the company forward to better align it with the dramatic growth it has experienced. She oversees a wide variety of areas, including compensation and benefits, training, staffing, employee relations, safety, green initiatives and recruiting for the corporation.

During her nearly two-decade career in human resources, Susan gained experience at Georgia Pacific, KI and Greatland Corporation. She began her tenure with Nsight in 2005.

Susan attended Bethel University and graduated from the UW-Green Bay with a Bachelor's degree in developmental psychology with a minor in business, emphasis in human relations. 

Lisa Beaupied-Pum is Nsight’s customer experience officer (CXO). As CXO, Lisa is responsible for the overall customer experience and creating strategies to enhance it. This includes ensuring every touchpoint in the customer journey consistently embodies our brand promise and delivers on brand expectations. Since Nsight’s founding in 1910, delivering extraordinary customer care has been our cornerstone and Lisa’s role upholds this value and seeks to continuously elevate the customer experience. 

Lisa began her tenure at Nsight in 2013 and has held many diverse roles most recently serving as Chief of Staff leading key strategic initiatives and providing leadership to the marketing, software engineering, inventory, logistics and facilities teams. Lisa previously served as director of fixed customer operations, director of IT operations, and senior director of the NMC.

Lisa obtained a Bachelor of Science in Information Systems from Northern Michigan University and received her MBA from UW-Oshkosh.