Nsight is committed to growing our business in a thoughtful, forward-thinking and, above all, caring way. Guided by the belief that we must give back to the communities we are privileged to serve, Nsight is actively involved in and supports organizations that embody our company's values and extend our mission.

Each year Nsight touches thousands of lives through in-kind and monetary donations to a wide variety of nonprofit agencies and local organizations. In 2017 we were proud to support 626 unique programs, projects and initiatives that positively impacted the residents of Northeast and Central Wisconsin and our service area in Michigan's Upper Peninsula.


Key Areas of Focus

Nsight is a champion for the following key areas:

Children and Education

The well-being of our community and the economy depends on education and continued learning. As a technology-based company, we are a committed advocate for getting the latest technological advances into classrooms and enhancing education and learning for all students. Nsight believes that providing these tools will inspire innovation and increase academic achievement.

Virtual Reality Full Immerses Students In Lessons

Virtual Reality Takes Students Virtually Anywhere After innovative teachers and curious students enthusiastically embraced the Virtual Reality (VR) Kits for Classroom program in the fall of 2016, Cellcom invested $100,000 to expand the wildly popular program in 2017. A total of 800 VR kits, which included loaned smartphones and free VR readers, were distributed to 39 schools across the company’s service area. Students from elementary to high school had the opportunity to experience content in a hands-on, immersive and  engaging manner.

With the explosion of VR apps, the possibilities of where educators could go with their students and what they could do with virtual reality was limitless. Some students explored the International Space Station and the solar system. Others visited Aztec and Mayan ruins. History came alive as America expanded West. An underwater Galapagos expedition to explore the beautiful and amazing underwater plant and  animal life was also a popular ‘destination’.

Using the latest technology and smartphones to take learning to a whole new level was a perfect fit for Cellcom and the strategic partnership continued to grow as an augmented  reality (AR) educational toy—a hologram that could be held in students' hands—was introduced late in the year for elementary schools.


Nsight also supported students directly through 24 scholarships totalling $20,700. Cellcom awarded 16 scholarships to high school seniors across all of our wireless markets. Nsight Telservices offered two scholarships to seniors who served as Pulaski News editors and six scholarships to seniors throughout its service area.

Health and Wellness

Nsight supports organizations dedicated to the physical and emotional well-being of people of all ages. This includes social service programs that serve the underprivileged, senior citizens, children, minorities and disabled individuals, as well as organizations focusing on illness prevention.

Cellcom Green Bay Marathon

The 18th annual Cellcom Green Bay Marathon drew almost 12,000 participants, which included four distance events (full and half marathon and their corresponding relays), a 5K and the WPS Kids’ Power Run. Every year the Cellcom Green Bay Marathon generates funds for local nonprofits. In 2017 the event raised $133,745 for its three charity partners:

  • Greater Green Bay YMCA Full Circle Program
  • Special Olympics Wisconsin Unified Sports Program

Over the past 18 years, an impressive $1,367,245 has been donated to 18 local charities. The three-day marathon weekend created an estimated economic impact of $1.2 million in the greater Green Bay area. Thousands of volunteers and Nsight employees shared their time and energy to ensure the marathon’s participants and spectators once again received the world-class experience that the Cellcom Green Bay Marathon is known for. In addition to serving as the title sponsor, Cellcom provided in-kind support to the event valued at $143,964.

Community First Fox Cities Marathon

Cellcom was proud to be the official technology sponsor of the Community First Fox Cities Marathon for the ninth consecutive year. In 2017, Cellcom donated $24,308 in equipment and labor to support the event

The Environment

Nsight is committed to protecting and preserving the environment by donating to environmental education and green organizations, encouraging our customers to switch to paperless billing and taking steps internally to reduce our carbon foot print. We support recycling, conservation, proper use of land and energy efficiency.

In 2016 a total of $37,800 was awarded to 33 local organizations through Cellcom Green Gifts. Awards are made to non-profits dedicated to sustainability and the preservation of our wildlife habitats, as well as other organizations with a focus on environmental stewardship. This is the eighth year that Cellcom donated its recycling funds to green non-profit initiatives in an effort to complete the green cycle that starts with consumers being environmentally conscious and donating their devices.

Community and Civic

In-kind Product and Service Contributions

Nsight continues to support local nonprofits, community events and fundraisers through its in-kind technology donations. Cellcom provided phones or other devices valued at $17,960 for use at community events. The company also gave lines for critical non-profit work, valued at $318,446. Nsight Telservices donated Internet service, DSL, web hosting, cable TV & ILEC service valued at $26,076 to support the efforts of local organizations.