Nsight is committed to growing our business in a thoughtful, forward-thinking and, above all, caring way. Guided by the belief that we must give back to the communities we are privileged to serve, Nsight is actively involved in and supports organizations that embody our company's values and extend our mission.

Each year Nsight touches thousands of lives through in-kind and monetary donations to a wide variety of nonprofit agencies and local organizations. In 2018 we were proud to support nearly 600 unique programs, projects and initiatives that positively impacted the residents of Northeast and Central Wisconsin and our service area in Michigan's Upper Peninsula.


Key Areas of Focus

Nsight is a champion for the following key areas:

Children and Education

The well-being of our community and the economy depends on education and continued learning. As a technology-based company, we are a committed advocate for getting the latest technological advances into classrooms and enhancing education and learning for all students. Nsight believes that providing these tools will inspire innovation and increase academic achievement.

Virtual Reality Full Immerses Students In Lessons

Virtual reality (VR) is a way to create environments, experiences and simulated interactions that would not otherwise be possible. Passionate teachers and curious students continued to embrace the experiential learning provided by artificial reality and Cellcom maintained support of immersive education in schools. For school districts with a low socioeconomic profile, lack of funding didn’t have to translate into lack of experiences. Any student could go anywhere with loaned smartphones and VR readers.

Cellcom’s VR Kits for the Classroom program made classroom activities limitless. Inquisitive minds could journey along the Great Barrier Reef. Experience a day in the life of a surgeon. Visit America’s National Parks. Explore human anatomy with an up-close look at the muscular and nervous systems. Or take an expedition to ancient Egypt.

The power of VR offered tremendous potential for increased knowledge and opportunity, higher test scores and inspiration for all students.

That’s exciting stuff and Cellcom was proud to partner with innovators in learning.


To assist aspiring students in pursuing postsecondary education, Nsight offered scholarships to high school seniors throughout its service area. Nsight Telservices awarded $1,200 scholarships to seven students and Cellcom distributed $750 scholarships to 16 seniors.
The 2018 R.J. Riordan Scholarship was presented by Nsight Telservices to two Pulaski High School students who served as an editor for the Pulaski News.

Health and Wellness

Nsight supports organizations dedicated to the physical and emotional well-being of people of all ages. This includes social service programs that serve the underprivileged, senior citizens, children, minorities and disabled individuals, as well as organizations focusing on illness prevention.

Cellcom Green Bay Marathon

Every year the Cellcom Green Bay Marathon draws highly seasoned runners and eager novices to take a lap through the heralded Lambeau Field, whether it’s for a 5K or distance event. In 2018 the event attracted more than 9,000 participants and generated $102,026 for its three charity partners: Greater Green Bay YMCA Full Circle Program, Special Olympics Wisconsin Unified Sports Program and Greater Green Bay Habitat for Humanity. Beyond encouraging mental and physical well-being, the Cellcom Green Bay Marathon bolstered the local economy with an estimated economic impact of more than $1 million in the greater Green Bay area over the three-day event weekend.

The Environment

Betterment of our communities is a part of Nsight’s vision. It’s far more than words and something every member of the Nsight family takes very seriously. In 2018 Cellcom awarded a $100,000 Green Gift to the restoration of the beach at Bay Beach. It was our largest financial donation in the company’s history and we are especially proud to say that this Green Gift was made possible by the support of customers throughout our service area.

Cellcom’s Green Gift program is a green cycle that starts with people making an environmentally friendly choice to keep their old phones out of landfills.We then reinvest the funds into programs and projects that help our environment and give people opportunities to connect with the outdoors.

The restoration of the beach at Bay Beach will add a 1,000-foot sand swimming beach along the Bay of Green Bay, along with a 450-foot pier for wildlife viewing and fishing. The City of Green Bay will install four underwater fish habitat structures at the end of the pier to provide spawning opportunities and additional food sources for the growing fish population. Beyond the pier, a section of wetland habitat will also be improved to create a habitat area for native birds and animals.

In addition to the Bay Beach award, $40,000 was distributed in Green Gifts to 29 nonprofits in markets throughout Cellcom’s service area.

Community and Civic

The Nsight family had many ways to be involved with and support the community in 2018. Employees took advantage of the opportunities to give time, talent and monetary contributions to further the efforts of local organizations.

Nsight once again supported the United Way annual campaign to create pathways to personal independence. With employee pledges, fundraisers and a corporate gift, a total of $22,134 was raised for the organization’s 2018 campaign.

Our year-round Givin’ A Little Back (GALB) program gave employees the opportunity to increase the impact on their favorite local charity by recording volunteer hours and requesting a corporate donation. Members of the Nsight family donated over 4,050 hours to 94 unique organizations.