Nsight is committed to growing our business in a thoughtful, forward-thinking and, above all, caring way. Guided by the belief that we must give back to the communities we are privileged to serve, Nsight is actively involved in and supports organizations that embody our company's values and extend our mission.

Each year Nsight touches thousands of lives through in-kind and monetary donations to a wide variety of nonprofit agencies and local organizations. In 2016 we were proud to support over 537 programs, projects and initiatives that positively impacted the residents of Northeast and Central Wisconsin and our service area in Michigan's Upper Peninsula.


Key Areas of Focus

Nsight is a champion for the following key areas:

Children and Education

The well-being of our community and the economy depends on education and continued learning. As a technology-based company, we are a committed advocate for getting the latest technological advances into classrooms and enhancing education and learning for all students. Nsight believes that providing these tools will inspire innovation and increase academic achievement.

Virtual Reality Full Immerses Students In Lessons

As our nation’s fascination with virtual reality (VR) continued to sky rocket, Cellcom committed to working with local schools to bring the new technology into classrooms. With the donation of VR viewers and loaned smartphones, students had the power to explore faraway lands, experience new adventures and understand concepts they had previously only read about. Classrooms embarked on African safaris, swam with sharks in the ocean and travelled through the bloodstream to see how the human body systems work together. Others used VR to make to connection between building an app and coding. Schools throughout Cellcom’s service area received VR kits for a two-week period in the fall 2016 semester. A total of 336 Google cardboard VR kits were distributed for use in a wide range of subjects, including science, social studies, reading, space exploration, business education and technology, geography, coding and gaming. The VR kits were wildly popular, with all kits booked through the remainder of the school year.


Nsight also supported students directly through 25 scholarships totalling $23,000. Cellcom awarded 16 scholarships to high school seniors across all of our wireless markets. Nsight Telservices offered two scholarships to seniors who served as Pulaski News editors, and seven Wisconsin State Telecommunication Foundation scholarships.

Health and Wellness

Nsight supports organizations dedicated to the physical and emotional well-being of people of all ages. This includes social service programs that serve the underprivileged, senior citizens, children, minorities and disabled individuals, as well as organizations focusing on illness prevention.

Cellcom Green Bay Marathon

Over 14,000 individuals participated in the 2016 Cellcom Green Bay Marathon, which included two distance events (full and half marathon), a 5K and a kids’ run. But the marathon impacts the community long after the last runner has crossed the finish line. The nonprofit event reached new heights in its annual contribution to local charity partners, giving a total of $160,000 to ASPIRO, Golden House and the Greater Green Bay YMCA Full Circle program. Over the last 17 years, the Cellcom Green Bay Marathon has donated more than $1.2 million to 18 charities. The annual event requires thousands of volunteers and Nsight employees play an integral role in the marathon’s success. Nsight employees donated 285 hours over event weekend. Cellcom provided in-kind and financial support valued at $209,920.

Fox Cities Marathon

Cellcom was proud to be the official technology sponsor of the Fox Cities Marathon for the eighth consecutive year. In 2016, Cellcom donated $35,125 in equipment and labor to support the event

The Environment

Nsight is committed to protecting and preserving the environment by donating to environmental education and green organizations, encouraging our customers to switch to paperless billing and taking steps internally to reduce our carbon foot print. We support recycling, conservation, proper use of land and energy efficiency.

In 2016 a total of $37,800 was awarded to 22 local organizations through Cellcom Green Gifts. Awards are made to non-profits dedicated to sustainability and the preservation of our wildlife habitats, as well as other organizations with a focus on environmental stewardship. This is the seventh year that Cellcom donated its recycling funds to green non-profit initiatives in an effort to complete the green cycle that starts with consumers being environmentally conscious and donating their devices.

Community and Civic

In-kind Product and Service Contributions

Nsight continues to support local nonprofits, community events and fundraisers through its in-kind technology donations. Cellcom provided phones or other devices valued at $61,455 for use at community events. The company also gave 157 lines for critical non-profit work, valued at $148,440. Nsight Telservices donated Internet service, DSL, web hosting, cable TV & ILEC service to support the efforts of local organizations.